Bureau of Business Research

Impact of Tourism on People Lifestyle: An Empirical Study

Department of Marketing

Abstract

Tourism is very much important for people life. Business of tourism is the promptest commercial industry in the world. This sector generates employment prospects. The sector also helps to growforeign exchange which are very imperative for the economic progress of a country. The tourism sector is very much dynamic in contribution to the economic development of developing country. Tourism is also need for the progress of lifestyle opinion of the people in Bangladesh.

The purpose of the learning is to detect the connection between tourism and lifestyle opinion of the people. A survey containing 186 respondents were undertaken to rate the importance of 17 lifestyle opinion variables related to tourism. These data were tested through regression and factor analysis (as multicollinearity found) by using SPSS program. Literature indicated that people need tourism to exhibit their view of themselves, social issues, culture, business and education. The outcomes of the study indicated that persons went tour for uttering their views in themselves. They involved tour for their social, educational, cultural and business view point. The research creates contribution to our understanding that people participate tour for progressing their lifestyle opinions. This study will help manager to make tactical competencies that are hard to imitate, rare, valuable, thereby generating sustainable competitive advantages.